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Facebook Ad Stack Remains In Flux As More Cuts Come To LiveRail

LiveRail, once a dominant video supply-side platform and ad server focused solely on publishers, is now a shell of its former self, AdExchanger reports. It's been nearly two years since Facebook bought the company for more than $400 million. In the the last six to nine months Facebook has shuttered major pieces of it and transferred some employees to other projects. Now Facebook is preparing to eliminate at least 40 more positions at LiveRail. The roles consist mostly of account managers and sales reps. Sources close to the company confirmed the layoffs to AdExchanger, noting Facebook had experienced “overlap” between certain Facebook and LiveRail sales positions, which precipitated the layoffs.

Read the whole story at AdExchanger »

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