Consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV), up from 44% in 2013, and 24% in 2010.
Among those with any connected TV devices, 74% have more than one device, with a mean of 3.3 per connected TV household. 70% of all with a connected TV agree (8-10 on a 1-10 scale) that streaming services like Netflix are easy to access via connected TV devices, while 12% disagree.
The study also found that 77% of TV sets in pay-TV households have a pay-TV provider’s set-top box, with a mean of 2.2 boxes per pay-TV household. Pay-TV subscribers tend to express little enmity toward set-top boxes:
Overall, there are more connected TV devices in US households than there are pay-TV set-top boxes. Across all households the mean number of connected TV devices per household is 2.1, while the mean number of pay-TV set-top boxes per household is 1.8.
Other findings include:
Bruce Leichtman, President of Leichtman Research Group, says “… there are actually more connected TV devices in US households than there are pay-TV set-top boxes… competition from Internet-delivered video via connected TVs… technological innovations in the pay-TV industry… allow consumers to choose more options for accessing and watching TV than ever before…"
For additional information from LRG, please visit here.