Einstein's Corner: The Last Digital Frontier House Rule #1
We render and bear witness to so many dreams nowadays. Every single media encounter is an encounter with someone else’s dream(s). Everything -- from the global war against terror to the wide-screen heroics of Spiderman -- is hyper-realistically rendered and methodically over-produced, from every conceivable angle. Even and especially realistic are the movie monsters and villains (and all dark things that once existed exclusively in our hearts and between our ears). Not to worry: We have them all on tape and server.
Most dreams we encounter are not our own, of course. We may sympathize or act upon them in perceived self-interest, but they aren’t ours; someone else likely paid for them to be there. Regardless, the sheer number of daily encounters with dreams not of our own design is staggering. And they all compete for our time and attention. More important, they compete also with our own dreams.
The daily avalanche of media-borne dreams always commands our immediate time and attention. Our own dreams often get deferred in the process. Sometimes they get buried entirely after years of attrition and neglect. Many never emerge.
Our own dreams can only suffer as our media consumption increases. The more time we spend with the dreams of others, the less time we can spend with our own. We pretend we can turn the media-borne dreams on and off at will, but the exact opposite is true: The only dreams we can turn on and off at will are those we own. So we too often silence our own dreams instead, and maybe leave the TV on in the background for comfort while we shop online.
Rule No. 1 in casino gambling: The house plays forever, we don’t. Likewise, the media plays forever, but not so our dreams. Our dreams live only as long as we keep them alive -- for now anyway.
The struggle is to keep our personal dreams alive -- in a daily crush of competing and far more convenient and attainable dreams -- over the many years it may take for those personal dreams to manifest.
The only way to keep our personal dreams alive is to spend time with them and to spend time cultivating them. But that time is already being spent elsewhere, likely on some form of media consumption. We can’t manufacture more time. We can, however, shift time from one activity to another.
Check out my “Ritual Inventory” exercise under “Links” on Einstein’s Corner at http://health.groups.yahoo.com/group/einsteinscorner/.
We’ll talk more about ritual next week.
Many thanks, as always, and best to you and yours…
Please note: The Einstein’s Corner discussion group at http://health.groups.yahoo.com/group/einsteinscorner/ is dedicated to exploring the adverse effects of our addictions to technology and media on the quality of our lives, both at work and at home. Please feel free to drop by and join the discussion.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ...
-
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ...
-
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ...
-
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ...
-
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ...
-
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ...
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ...
-
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ...
-
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ...
-
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...

Jeff Einstein is a true digital media pioneer, dating back to 1984, when he co-founded the nation's first digital advertising agency. These days, he prefers to sell and rent NYC homes and apartments to movers and shakers of all ages.
Be the first to comment on "Einstein's Corner: The Last Digital Frontier House Rule #1"
Leave a Comment