• February 23, 2005

Contextual advertiser IndustryBrains said yesterday that it has been selected by GolfServ, an online golf content provider, as the exclusive provider of pay-per-click advertising listings on its Web sites, which include www.golfserv.com and www.golf.com. The goal is to allow advertisers to easily reach golf enthusiasts with ad listings that directly relate to adjacent editorial content, and through the newly created “Golf.com Marketplace Program” reach over 1 million avid golfers each month.

 GolfServ's GOLF.COM site offers interactive content and tools that allow golfers to follow the professional tours, improve and manage their games, track their handicap, search for courses in the U.S. and Canada, find instruction, and purchase golf equipment.