News Brief

Coors Shoots Deutsch, Moves Silver Bullet To FCB

Molson Coors Brewing Co. has realigned its agency roster, moving its popular Coors Light brand to Foote Cone & Belding from sister Interpublic agency Deutsch, reports The Wall Street Journal.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.