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New Zealand Department Store Apologizes Over Mother's Day Email

  • Newshub, Friday, May 6, 2016 9:34 AM

Farmers, a department store in New Zealand has apologized over a Mother's Day marketing email after the company received negative feedback on its Facebook page. The subject line of the email read: "Your Mum sent us her wish list." Some recipients spoke up about how the email was offensive to people who have lost their mothers. The company followed up with an apology email which read: "Farmers would like to apologise for sending an email this morning with a subject line which may have caused hurt or offense. It was certainly not our intention."

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