NEW! Hockey Team Turns 'Checking' Into Rink Bingo For Attendees

Hockey Club Davos is a professional Swiss Hockey team, that, despite having 31 championship-winning seasons, relies on ticket sales and merchandise to keep the team up and running.  "Rink Bingo" takes place at each home game. The rink was divided into numbered bingo panels using sensors to measure the vibrations of a check. Fans, either at the game or watching from home, could then play virtual bingo via a custom app. Bingo winners receive offers like two-for-one beers or discounted fan shop merchandise. Watch "Rink Bingo" here, created by FCB Zurich.

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