• by Tobi Elkin  @tobielkin, May 9, 2016

TubeMogul reported its Q1 earnings on Tuesday, noting a 39% increase in revenue to $42.1 million compared to $30.3 million for the same period a year ago. Total spend was $112.8 million, an increase of 58% compared to $71.3 million in the first quarter of 2015.

Total spend, a major driver of TubeMogul’s revenue, refers to the amount of money  TubeMogul's customers spend through its platform, including the cost of media purchases and fees.

Gross profit was $30.4 million, an increase of 38% compared to $22.0 million in the first quarter of 2015, while operating loss was $8.6 million, compared to an operating loss of $5.7 million in the first quarter of 2015.

Here are a few of TubeMogul’s Q1 highlights:

• Growth in platform direct spend: Spending on the firm’s self-serve offering grew 65% year-over-year and represented 81% of total spend in Q1. TubeMogul’s Platform Direct is a major focus of growth.
• Cross-screen spend: Spend from mobile, programmatic TV (PTV), display and social channels totaled nearly $48 million, or 43% of total spend, up from 37% in Q4 2015.
• Programmatic TV progress: In Q1 2016, PTV represented approximately 10% of total spend. With the firm’s partnership with SintecMedia, a provider of broadcast management software, TubeMogul can integrate  SintecMedia’s TV sales and traffic systems into PTV. The capability is designed to enable advertisers to access hundreds of local broadcasters and over 50 cable networks.

Separately, TubeMogul promoted Paul Joachim to chief administrative officer and hired Ron Will as chief financial officer. Will was previously CFO at BrightRoll and vice president of finance and treasurer at Yahoo.