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Half Of ECommerce Now Mobile

  • Campaign, Tuesday, May 10, 2016 6:14 AM

Half of ecommerce transactions in the UK are now carried out on mobile devices, new data shows, while the iPhone has leapfrogged the iPad as the top platform for mobile purchases. Data from performance marketing tech firm Criteo found that 48.9% of ecommerce transactions in the first quarter of 2016 were on phones or tablets -- up from 43% in the same period last year.

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