Around the Net
Sky Uses Twitter's Niche To Push Sky Go
- Campaign, Friday, May 20, 2016 6:25 AM
Sky has become the biggest advertiser to launch a campaign with Niche, the Twitter-owned service that connects brands with online creators and influencers. Niche was acquired by Twitter last February, and matches brands with online celebrities and creatives on Twitter-owned Vine, Snapchat and Instagram. Sky is using Niche to push Sky Go, its streaming service.
