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Premier Inn Hands GBP15m Ad Account To Lucky Generals
- Campaign, Monday, May 23, 2016 6:42 AM
The independent agency fought off competition from Grey in the final round, as well as VCCP in an earlier stage of the process, which was run by AAR. The hotel chain put its ad account up for review in February. It was the first time the brand had reviewed its advertising since appointing Rainey Kelly Campbell Roalfe/Y&R in 2007. Lucky Generals will start work on the account immediately.
