Commentary
Beacons Reach Beyond Retail To Banking, Horse Racing, Search
- by Chuck Martin , Staff Writer, May 25, 2016
While still the potential darling of
retailers, beacons are moving way out of that arena.
The little radio-transmitting devices, which can either quietly or blatantly tap into authorized smartphone apps to trigger things or gather information, are graduating into all areas of life.
Or at least to any areas where …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
