National Multiple Sclerosis Society Launches Virtual Reality Campaign

Wieden+Kennedy Portland teamed up with the National Multiple Sclerosis Society to create a virtual reality campaign that gave people suffering from the disease a new way to experience their favorite pastimes. The "Together We Are Stronger" campaign profiles Steve Bettis and Amy Meisner, both diagnosed with MS and altering the way they pursue their hobbies. In "Off My Wave," Steve, a surfer all his life, has to tweak his sessions in the ocean when his balance begins to deteriorate. His friend, professional longboarder Robert "Wingnut" Weaver, rides the waves with a virtual reality camera so Steve can experience the feeling of being surrounded by ocean. See it here. My eyes got misty watching "Exit Stage Never." Amy, a professional dancer from New York, was diagnosed in 1997. She dances now with her wheelchair and continues to choreograph, but it's not the same. LaTonya Swann, a professional dancer, danced with a virtual reality camera, giving Amy a memorable dance experience. Watch it here. Learn more at WeAreStrongerThanMS.org.

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