Around the Net
How Millennials, Gen Xers and Baby Boomers Shop Differently
- Knowledge@Wharton, Thursday, June 2, 2016 8:04 AM
By gathering and examining data that was more detailed than what retailers have been able to access before, research group NPD and Wharton’s Jay H. Baker Retailing Center have unearthed a host of new information about generational differences in buying behavior.
