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Beacons Used To Send Recipes To Food Shoppers

Verifone and its beacon technology provider Footmarks are partnering with Allrecipes.com and grocery retailer Marc’s in Ohio to deliver meal recommendations to shoppers. Beacons, small devices that communicate with mobile apps over Bluetooth, are being used by grocery stores and other retailers to provide offers to consumers while they shop. The recommendations from Marc's, delivered in the Allrecipes Dinner Spinner app, are based on those trending among local users and feature products currently on sale in the store. The season and local weather is also factored into recipe suggestions.

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