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Is City AM's Blurring Of Branded And Editorial Content The Future?

  • The Drum, Tuesday, June 7, 2016 6:13 AM

City AM was never going to win over purists with its plan to put journalists and advertisers on an even keel, but the fine line it now treads between insanity and genius is part of a wider plot to safeguard its future. Outrage was how many readers reacted to the newspaper's demolition of the wall separating editorial and advertising in favour of a contentious alternative.

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