Tremor Video has added an advanced creative review function to its seller platform to offer publishers real-time insight into the programmatic marketplace. The new feature allows publishers to
evaluate creative assets that are currently competing in the auction environment to ensure ads appropriately match the content on the page. Within the seller platform, users can view and play a sample
of the creatives that have been returned to their supply, including information about which demand source and advertiser the creative is associated with. Users can view the ad directly in the seller
platform interface just as it would appear before a consumer’s desired video content. The feature will allow publishers to make even more real-time decisions about the ad creative running in
line with their content. For example, if a publisher sees a brand or piece of creative that does not align with their content they can instantly block that advertiser or the specific piece of ad
creative.
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