According to research from Salesfusion, more than two-thirds of B2B marketers in the U.S. with less than $100 million in revenues were investing in marketing automation to help them nurture leads.
This makes lead nurture the No. 1 reason for these B2B marketers to spend on marketing automation technology. They were also interested in cultivating increases in lead volume and quality. A majority
of respondents also wanted to automate lead scoring and management.
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