OppenheimerFunds launched a trio of
15-second ads that are part of its "Invest in a Beautiful World" platform. Each ad amusingly highlights investment options that relate to current-day topics, both good and bad. While the majority of
folks might
view robots as creepy and cold, OppenheimerFunds considers them helpful, set to be owned by every household by 2025. Senior
citizens might look old, but that doesn't mean they sit at home and do nothing.
They are more active, living longer, shaping the economy--and
one woman in the ad is way more flexible than me. OppenheimerFunds found an
upside to selfies. More selfies mean more smartphones being
purchased. Ugh.
MRM//McCann created the campaign.
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