OppenheimerFunds Launches Comical Investment Ads

OppenheimerFunds launched a trio of 15-second ads that are part of its "Invest in a Beautiful World" platform. Each ad amusingly highlights investment options that relate to current-day topics, both good and bad. While the majority of folks might view robots as creepy and cold, OppenheimerFunds considers them helpful, set to be owned by every household by 2025. Senior citizens might look old, but that doesn't mean they sit at home and do nothing. They are more active, living longer, shaping the economy--and one woman in the ad is way more flexible than me. OppenheimerFunds found an upside to selfies. More selfies mean more smartphones being purchased. Ugh. MRM//McCann created the campaign.

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