• by Sara Guaglione , June 10, 2016

Nylon magazine has jumped aboard the Facebook Live train with “The Anywhere Series,” in which a live video music performance set in New York City will air every Thursday this summer.

The first of the series featured an acoustic performance by Yumi Zouma in Washington Square Park.

According to Nylon, the “unplugged, unofficial, and unannounced” show had nearly 5,000 fans watching in real time online, tuning in to see the band perform beneath the shade of a tree.

The live stream -- which is saved as a regular video on Facebook after streaming has ended -- has reached 220,000 people so far.

Nylon says this is just the first in a summer series of “surprise shows” in New York City: “You never know who will be playing or where we’ll be.”

Facebook Live appears to be increasing in popularity and adoption among brands as they learn how to use the feature to their advantage. Just last week, TEN: The Enthusiast Network launched live video programming on Facebook Live, committing to produce more than 1,200 minutes each month by its network of enthusiast brands like Motor Trend and Automobile.

TEN’s live video programming will include event coverage, live broadcast interactive interviews with staff and industry personalities and athletes, live action sport and automotive competitions and vehicle inspections.