Around the Net
Pandora Looks To Benefit From Political Advertising
- The Street, Monday, June 13, 2016 11:26 AM
Music streaming service Pandora is expecting political advertising revenue on the platform to double in 2016. Pandora can provide opportunities for campaigns to hyper-target minority voters including Hispanics and African-Americans. Pandora allows for location targeting with an extra layer of music preference, which at times can be a decent indication of political inclination.
