Commentary

Buying Into Silo-Busting

Cross-channel marketing is not just about the big plan and the tech. It requires internal buy-in on multiple levels. Our Email Insider Summit panel on cross channel last week at Amelia Island addressed the issue with Summit Chair Gord Hotchkiss leading and panelists Kristie Reeves, Senior Manager, Database Marketing, PGA Tour and Mary Grundy, Vice President, Global Innovation Marketing, Visa responding. 

For the complete video of this and other sessions from MediaPost's Email Insider Summit, go to the event agenda.

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About the Author

Steve Smith is Editorial Director of Events for MediaPost

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