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Furniture Retailer App Adds VR So Consumers Can Visualize Furniture In Home

Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces. The online home furnishings and decor retailer has launched WayfairView, its new augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase. Consumers will be able to shop with WayfairView on the upcoming Tango-enabled Lenovo PHAB2 Pro smartphone, available September 2016.

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