Around the Net
Facebook Is Building A Global Brand Partner Team For Atlas
- The Drum, Thursday, June 16, 2016 7:19 AM
Facebook is creating a “global brand partner” team to help promote its ad-serving offering Atlas, with Forrester research demonstrating that over a billion people log into the social network across a number of devices every 90 days, according to a report in The Drum. Using Atlas, Facebook is looking to take on Google’s ad stack, which currently dominates the market. Facebook began the rollout of Atlas last year. It purchased the ad-serving product in 2013.
