Around the Net
Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook
- Re/code, Monday, June 20, 2016 1:51 PM
Snapchat's move to open its platform to third-party developers will help it build an independent platform to generate a broader offering of ad revenue through what Re/code calls a "new ecosystem that can benefit everyone, especially those who don’t want to depend solely on the two giants as internet usage evolves toward mobile and video." It will move more dollars into the mobile ad space and offer partners a different way to get ads to audiences.
