In response to the rhetoric spewed by Donald Trump on
the campaign trail, the
CHIRLA Action Fund launched the "Turn Ignorance Around" to highlight the many positive contributions made by Latinos. Formed in 1986, CHIRLA seeks to promote
harmonious multiethnic and multiracial human relations. T-shirts take
racist stereotypes and make a positive statement from them. For
example, a shirt will read "I'm a Trafficker" on the front and "A Trafficker of Knowledge, I'm a Teacher and I'm a Latina" on the back. Another reads: "I'm a Killer" on the front and "I'm a
Killer of Fires, I'm a Fireman and I'm a Latino" on the back.
Walton Isaacson, Los Angeles, created the campaign pro bono. Shirts and mugs can be
purchased online.
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