- Re/code, Thursday, June 23, 2016 1:23 PM
Since paying $10 million in April for the right to stream 10 of the NFL’s
Thursday Night Football games,
Twitter has sold about 60% of its related ad packages, according to Matt Derella, the company’s head of North American sales. “These ads packages … are selling between $2 million
and $8 million per advertiser,” a source tells Recode.
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