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AdMaxim Launches Native Programmatic Ad Platform

Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertising platform for marketers called native.ly. The native ad market is set to increase in size to £10.3bn in Europe by 2020, representing a 156% growth rate. "AdMaxim's new platform is underpinned by bespoke technology built on top of AdMaxim’s tech stack and provides tools for advanced targeting across native campaigns," according to MarketingTech. The platform uses audience segmentation, device and connection type targeting, location, live data, dynamic creative optimization, private marketplace deals, and other advanced techniques.

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