Hagerty Classic Car Insurance is "for people who
love cars." A pair of TV ads show off beautiful classic cars and taught me that car lovers have their own language, since half of the terms used were Greek to me. The first ad
describes the happy feeling classic-car lovers get when they drive their car around, generating looks and reactions of excitement. The
second ad shows classic car owners telling the camera what their dream car would be. As one guy said, he could always build a bigger garage.
Grenadier created the campaign.
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