Around the Net
Email Marketing Research Shows Welcome Emails Get Engagement
- Web Pro News, Friday, July 1, 2016 8:23 AM
Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The survey revealed that 39% of marketers send a thank-you-for-subscribing message and 50% of those companies say that 21% of their new subscribers engage with their welcome emails.
