• by Amy Corr  @MediaPostOTL, July 6, 2016

Carne Lima, part of WPP, created a digital campaign for Amnesty International that brought missing people back to life via social media. In Peru, thousands of people have gone missing during the fight against terrorism. The Peruvian government refused to accept the UN regulation Against Forced Disappearance, which acknowledged the missing and would compensate their families. "The Last Message" was created with permission of the missing people's families. Facebook and Twitter pages were made in the names of those missing with a plea to sign the UN petition and force the government to accept the terms of the UN regulation. Following the campaign earlier this year, the Peruvian government accepted the UN terms.