Nike Goes Inside Turkish Locker Room For Inspirational Half-Time Speech

Running throughout the European Championships, Nike created an inspirational ad that brings fans inside the locker room of the Turkish national team for a half-time speech by their captain, Arda Turan. The ad is part of the brand's global "Spark Brilliance" campaign. In his riveting speech, Turan urges his team to never give up. Losing isn't what's bad -- it's when you give up that hurts individuals and the team as a whole. He tells the team to work hard for the young kids who idolize and watch the players, dreaming their own dreams of soccer glory when they grow up. Along with the 60-second spot, Nike also created a 360 degree virtual reality version of the speech. Wieden+Kennedy Amsterdam created the campaign.

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