Lil' Dicky Is Frugal, Eats At Carl's Jr., Hardee's

by Amy Corr @MediaPostOTL, July 6, 2016

I'm officially old because I've never heard of rapper Lil Dicky and his penchant for being frugal. He stars in an ad for Carl’s Jr. and Hardee's promoting a $4 Real Deal, which includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. In the ad, Lil Dicky parodies the lavish spending in rap videos while enjoying the combo meal. He uses a leaf-blower to circulate money, caresses piggy banks and sits in a pool of pennies, arguing that the only thing more ridiculous than his actions is the $4 Real Deal. 72andSunny created the campaign.

ad campaign, creative, tv

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