Google owns nearly two-thirds of desktop search market share in the U.S., but what about the other 33%, asks Masha Maksimava. She breaks out the numbers and reminds marketers that Bing and Yahoo
combined own about 79% of automotive-related searches in the U.S. The two also own about 80% of telecom and 79% of education searches. Don't forget the 71% of travel searches. Maksimava writes that
Bing traffic converts better than Google's.
Yahoo and Bing have roughly a 20% conversion rate, while Google's is 16.5%. Maksimava shows marketers how to get the most from the two
networks that for some reason trail Google in ad spend and market share.Read the whole story at Link-Assistant.com »
