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Pinterest Wants UK Brands To Use It For Direct Response, Not Just Branding

  • The Drum, Tuesday, July 12, 2016 10:29 AM

Pinterest is upping its game in the UK as it positions itself amongst advertising as not simply a channel for branding, but one that can - and should - be considered for direct response activity. Pinterest is on a mission to get brands and agencies in the UK using its platform, with a raft of new features and measuring tools in the pipeline in a bid to attract a larger chunk of ad budgets its way.

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