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JWT FInds Brands Can Reorientate Consumers On Brexit Implications

  • Campaign, Tuesday, July 12, 2016 10:28 AM

The study found that 69% expected the decision to leave the EU to have a negative impact on brands, 56% predicted a negative impact on the cost of products and services, and 45% thought it would hit spending. But 71% said that brands could play a vital role in educating them on what Brexit means for their products and services. 

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