Around the Net
Frequency Sweet Spot Is The Key To Growing An Email List
- NetImperative, Wednesday, July 13, 2016 9:35 AM
It’s all about timing, timing and timing. According to a study conducted by Marketing Sherpa, 85% of customers prefer to receive an email on a monthly basis, 63% prefer a weekly basis and only 15% enjoy receiving them daily. Businesses should tailor the frequency of emails they send to more efficiently fulfill their marketing goals.
