Rocket Fuel, which specializes in programmatic media and marketing has a dedicated sales enablement unit that's tasked with creating assets and training programs to help facilitate more efficient
selling. In an interview with eMarketer, John Anagnost, senior director, sales strategy and enablement at Rocket Fuel, said his team works with salespeople to help them strategize with agencies,
channel partners, and directly with marketers. The unit aims to offer an understanding and assessment of client needs to help accelerate business.
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