Adams + Fairway, AdMobilize Partner On Real-Time Vehicle Data For Out-Of-Home Advertising

Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday announced a partnership to test real-time vehicle data and analytics for digital billboard inventory across select U.S. markets: Norfolk, Va., Philadelphia, and Chattanooga, Tenn. 

AdMobilize, which provides analytics on both vehicle and pedestrian traffic, has developed vehicle detection technology that provides real-time data on vehicle traffic, including day/night traffic counts, speed, dwell time, and make/model.

"This technology provides many new opportunities for agencies/brands to truly take advantage of the outdoor medium with real-time, verifiable data directly from the billboard," stated Mike Neel, VP sales/marketing, AdMobilize.

The goal is to offer agencies and advertisers more transparency and more accurate analytics and data to make buying decisions on outdoor advertising inventory, according to Rodolfo Saccoman, CEO and Founder of AdMobilize.

Out-of-home inventory is typically priced based on historical data and weak audience data collection methods, the company says.

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