Breaking news: music is powerful and emotional. It can make
you happy, sad, angry, pensive. For the next part of its "The Next Song Matters" campaign,
Pandora played a song and asked music lovers, "How does this song make you feel?" The best
part of the ad is that viewers can't hear the song each person is listening to, leaving them to determine the type of song that's heard based upon a person's reaction. This is the first time Pandora
launched a campaign sans music or musicians.
See it here, created by
twofifteenmccann.
advertisement
advertisement