Around the Net
Focus On Fans Wins Best Wimbledon And Euro 2016 Sponsorship Plaudits
- Marketing Week, Thursday, July 14, 2016 8:48 AM
Orange was the standout sponsor at Euro 2016 while Haagen-Dazs was the winner at Wimbledon, with both brands resonating with consumers due to their focus on fan engagement according to new research.
