I still get a kick out of this Jason Statham ad for
LG
Mobile, no matter how many times I've seen it. The "Life's Good When You Play More" brand platform supports the LG G5 modular smartphone, which means no one will ever look up from their
smartphone ever again. And this was launched pre-Pokemon. "World of Play" is a
60-second spot that stars the hunky action hero navigating a
surreal world. Not only does Statham play himself, he plays almost every other character in the ad, from aggressive subway riders and a baby in a stroller to ladies who lunch and a man surfer on a
herd of bulls. The ad, created by
Energy BBDO, is running in North America, Latin America, Europe and East Asia.
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