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Heathrow Gets Emotional In First Ever TV Spot

Heathrow Airport is using its first ever TV campaign to make an emotional connection with consumers as it aims to tap into the Love Actually-effect. The ad features a five-year-old girl making her way through the airport for her first flight and ends with the tag line "To the next 70 years of flight" in celebration of Heathrow's 70th anniversary this year.

Read the whole story at Marketing Week »

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