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Home, Garden and Home Improvement Sites, Demographics, Advertisers and Ad Technology

Home, Garden and Home Improvement Sites, Demographics, Advertisers and Ad Technology

A deep drill-down into significant data regarding home, garden and home improvement sites, demographics, advertisers and ad technology                               

Top Online Home & Garden Destinations Week ending Feb. 13, 2005 US, Home and Work           

Brand or Channel

Unique Audience (000)

Active Reach (%)

eBay Home

4,174

3.33

HGTV

3,351

2.67

The Home Depot

2,139

1.7

Lowe's

1,620

1.29

eBay Crafts

1,047

0.83

Source:  Nielsen//NetRatings NetView

Demographic Data for Home & Garden Category Month of January 2005 US, Home and Work

Target

Unique Audience (000)

 Audience Comp (%)

  Total

47,269

100

  Male

21,413

45.3

  Female

25,856

54.7

Age   

 2 - 11

672

1.42

 12 - 17

1,699

3.6

 18 - 24

1,487

3.15

 25 - 34

7,279

15.4

 35 - 49

18,365

38.85

 45+

24,346

51.51

 55+

11,362

24.04

 65+

3,220

6.81

HH Income  

 $ 0 - 24999

2,021

4.28

 $ 25000 - 49999

10,627

22.48

 $ 50000 - 74999

13,252

28.03

 $ 75000 - 99999

9,384

19.85

 $ 100000 - 149999

7,213

15.26

 $ 150000+

3,907

8.27

 No Response

865

1.83


Source:  Nielsen//NetRatings NetView

Data on the Consumer Goods Industry / Home & Garden Segment Week ending Feb. 13, 2005 US, Home and Work                       

Top 20 Advertisers                       

Company

Impressions (000)

Share of all Impressions

The Clorox Company

21,054

24.9%

Sears, Roebuck and Co.

10,422

12.3%

California Closets

8,030

9.5%

Quafferville

4,520

5.3%

Masco Corporation

4,300

5.1%

BISSELL

2,942

3.5%

Invention Channel

2,494

3.0%

A.A.A. Vacuum Cleaners

2,440

2.9%

Tempur-Pedic Direct Response, Inc.

2,342

2.8%

Minnesota Mining & Manufacturing Company

2,116

2.5%

United Technologies Corporation

1,756

2.1%

Jeld-Wen

1,314

1.6%

Cosentino USA

1,277

1.5%

SunSetter Awnings

1,204

1.4%

Flooring Industries Ltd.

1,198

1.4%

Wellborn Cabinet

1,198

1.4%

The Procter & Gamble Company

1,160

1.4%

Simplicity Sewing

1,070

1.3%

Fortune Brands, Inc.

1,051

1.2%

Sub-Zero Freezer Company, Inc.

937

1.1%

Total

84,528

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes                       

Dimensions

Impressions (000)

Share of all Impressions

Leader Board

22,346

26.4%

Skyscraper

10,255

12.1%

Half banner

9,591

11.3%

Medium rectangle

8,281

9.8%

Wide skyscraper

7,134

8.4%

Square button

4,796

5.7%

Full banner

4,610

5.5%

Micro bar

3,772

4.5%

Button #2

3,394

4.0%

Non-standard

3,076

3.6%

Vertical banner

2,097

2.5%

Button #1

2,062

2.4%

Rectangle

1,953

2.3%

Square

512

0.6%

Large rectangle

498

0.6%

Vertical rectangle

138

0.2%

Unspecified

10

0.0%

Total

84,525

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types                       

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

83,536

98.8%

Pop-Up

818

1.0%

Interstitial

170

0.2%

Pop-Under

1

0.0%

Total

84,525

100.0%

Source: Nielsen//NetRatings AdRelevance

                      

Data on the Retail Goods & Services Industry / Home Improvement Segment Week ending Feb. 13, 2005 US, Home and Work           

Top 20 Advertisers                       

Company

Impressions (000)

Share of all Impressions

JustListed.com

18,337

11.2%

zipRealty, Inc.

11,252

6.9%

Beazer Homes USA Inc.

10,643

6.5%

Lowe's Companies, Inc.

8,320

5.1%

Cendant Corporation

7,885

4.8%

RE/MAX International, Inc.

5,696

3.5%

KB Home

5,000

3.1%

Prudential Financial, Inc.

4,862

3.0%

The Halstead Property Company

4,777

2.9%

Pulte Homes, Inc.

3,641

2.2%

Endless Pools, Inc.

3,350

2.0%

Sherwin-Williams

3,119

1.9%

Morrison Homes

2,843

1.7%

Hot Springs Pools, LLC

2,410

1.5%

Eagle's Nest Homes

2,013

1.2%

The Home Depot, Inc.

1,896

1.2%

iFloor.com

1,877

1.1%

Coldwell Banker King Thompson Realtors

1,801

1.1%

Parra Design Group, LTD.

1,586

1.0%

Lumber Liquidators, Inc.

1,322

0.8%

Total

163,873

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes                       

Dimensions

Impressions (000)

Share of all Impressions

Leader Board

32,752

20.0%

Full banner

23,452

14.3%

Skyscraper

20,233

12.3%

Button #2

18,289

11.2%

Wide skyscraper

15,329

9.4%

Button #1

11,100

6.8%

Vertical banner

9,599

5.9%

Micro bar

7,987

4.9%

Medium rectangle

6,370

3.9%

Rectangle

5,022

3.1%

Half banner

4,800

2.9%

Square button

3,467

2.1%

Square

2,566

1.6%

Non-standard

1,543

0.9%

Large rectangle

777

0.5%

Vertical rectangle

558

0.3%

Unspecified

21

0.0%

Total

163,865

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types                       

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

162,270

99.0%

Floating/Overlay

691

0.4%

Pop-Under

664

0.4%

Pop-Up

240

0.1%

Total

163,865

100.0%

Source: Nielsen//NetRatings AdRelevance

 

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