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In The Age Of The Audience The Consumer Is In The Driving Seat

  • Campaign, Monday, July 25, 2016 9:22 AM
The history of advertising is the history of culture and society. Since World War II, we have seen four distinct eras of communication, each the child of its age. The age of function, the age of emotion and the age of ideology have brought us to where we are today. We are now in the age of the audience -- where, for the first time, the people we are trying to reach are in the driver's seat.

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