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Mumsnet Leading The Pack In Automated Email

Marketing automation lends itself to personalized experiences, and Mumsnet, the largest parenting site in the U.K., provides one of the most inspiring examples out there. If you find out you’re expecting and share your due date, Mumsnet will send you email newsletters throughout your pregnancy to help you learn about the different stages, based on how far along you are.

Read the whole story at Business2Community.com »

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