• Wall Street Journal, Wednesday, July 27, 2016 8:53 AM

While a report from the Interactive Advertising Bureau (IAB) this week found more than a quarter of U.S. internet users now employ online ad-blocking software on their desktop computers, the IAB said two-thirds of those ad-blocking users could be convinced to uninstall their ad-blocking software. The findings of the report, “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” were covered on Tuesday by Real-Time Daily. "Based on its findings, the IAB said the most effective ways publishers can convince consumers to disable ad blockers include limiting access to content for ad-blocking visitors, avoiding ads with autoplay video or autoplay sound, ensuring ads don't block access to content, and 'guaranteeing' that ads don’t slow down their Websites, according to a report in the Wall Street Journal. The report noted that "Website owners have been experimenting with various tactics designed to quell the use of ad-blocking technology. Some have opted to completely prevent ad-blocking users from accessing their sites or tried pleading with users to switch their ad blockers off, while others have offered access to ad-blocking users in exchange for information such as an email address."

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