Don't Let An Emoji Ruin Your Life

by Amy Corr @MediaPostOTL, July 27, 2016

The National Highway Traffic Safety Administration launched a 60-second ad to combat texting and driving. "Don't Let an Emoji Ruin Your Life" targets Millennials and illustrates how one split second can change your life forever. A girl with an emoji face wakes up and heads to high school. Her emoji face changes from asleep to sad, nervous and crying in the school bathroom. The kids are looking at her strangely, but it's not because of her emoji face. Viewers see a flashback of the girl texting and driving with her boyfriend in the passenger seat as they're hit hard by another car. The Tombras Group created the campaign.

ad campaign, cause-related, millennials, tv

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