• Mobile Marketer, Friday, July 29, 2016 9:05 AM

Samsung is ramping up awareness of its virtual reality capabilities among millennials by hosting a series of on-site activations at music festival Lollapalooza, including enabling attendees to leverage its branded gear to live-stream performances from the main stage. The electronics company is amplifying music fans’ experiences at the annual festival by introducing several on-site activations grounded in virtual reality, showcasing the technology’s outreach potential at live events. Festival attendees will be able to interact with Samsung Gear 360, live-stream musical performances using the Oculus-powered Samsung Gear VR headset and vie for a chance to win perks and upgrades from Samsung Pay-enabled vending machines.

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