Around the Net
McConaughey Signs Deal With Wild Turkey
- The New York Times, Monday, August 1, 2016 7:19 AM
Actor Matthew McConaughey has signed a contract with Gruppo Campari, the premium spirits company, to serve as creative director for Wild Turkey bourbon. The multiyear deal goes far beyond pitching a product, as McConaughey has recently done for Lincoln. In addition to appearing on camera, he will write and direct the spots.
